Intro to Equine Marketing The complete beginner's guide to photographing, filming, and marketing horses professionally.
 
You don't need years of experience or expensive gear to get started, you need the right roadmap. Intro to Equine Marketing is a beginner-friendly, self-paced course built specifically for the western performance industry that takes you from zero to confidently booking and delivering paid sessions.
Created by Elizabeth Sommer, owner of one of the most recognized equine marketing agencies in the industry, this course gives you the exact tools, techniques, and strategies she uses with real clients,  taught in a way that's clear, practical, and built for results.
 
What You'll Learn
By the end of this course you'll know how to photograph and film horses that trainers, breeders, and stallion owners actually want to buy, how to edit professional-quality content, how to build a social media presence that attracts clients, and how to turn your skills into a real, paying business.
 
Course Chapters
Chapter 1 — What Is Equine Marketing?
Chapter 2 — Gear
Chapter 3 — Understanding Light & Movement
Chapter 4 — Shooting Horses: Still Photos
Chapter 5 — Shooting Horses: Video
Chapter 6 — Editing Basics, Editing Video & Intro to Photoshop
Chapter 7 — Building Your Social Media Presence
Chapter 8 — Working With Your First Clients
Chapter 9 — Avoiding Common Beginner Mistakes
Chapter 10 — Turning This Into a Real Business
Chapter 11 — Your First 30-Day Plan
 
Who This Is For
This course is perfect for you if you're starting from scratch and want to build a legitimate equine media business, looking to create content for trainers and horse professionals, or ready to grow into a full-service equine marketing agency.
 
Self-paced · Lifetime access · One-time purchase